aterrier

It’s a terrier’s world, we just live in it

Marc Jacobs: art and business

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Marc Jacobs and his bull terriers

And at the time it was a very different set of circumstances here at Vuitton. I basically broke the rules. I was told point-blank that I couldn’t change the canvas or do anything to it. And I got fed up with doing what I thought would please the head of communications. I got tired of playing by the rules. And I thought, The only time I’ve ever made a difference, and the only time anything ever changes, is really when you’re respectful and disrespectful at the same time. Just as I’d been fired for the grunge collection I did at Perry Ellis, I thought, Whoa, you know, this is what I think we should be doing, and we’re going to send it out anyway . . .
There was a different president here at Vuitton, and a different head of communications. But the press responded so well, and there was such fervor for these bags. They were knocked off immediately. So I forced the company into getting behind something that they didn’t want me to do in the beginning. It was the public that really said, “This is what we wanna see. This is what makes an old thing that our mothers and grandmothers and grandfathers and great-grandparents carried into something that we actually want now.” And so, there was a lesson in this for me. Not that I really needed to learn it, because it was doing what I instinctively wanted to do.

Interview Magazine. June 2008. Marc Jacobs talks to Glenn O’Brien

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Written by aterrier

June 11, 2008 at 10:53 am

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